Consumer Brand Entrepreneur
Lisa Barnett is the Co-Founder of Little Spoon, a fresh, direct-to-consumer baby food and early childhood nutrition company reinventing the modern parent’s experience of keeping their child happy and healthy.
Prior to Little Spoon, Lisa spent 7 years as an investor in, and operator at some of the world’s top consumer brands. Her venture experience included time spent as a Partner at Sherpa Foundry and, before that, an investor at VC firms Maveron & Dorm Room Fund.
Before becoming an investor, Lisa ran Estee Lauder Companies’ multichannel growth strategy, responsible for taking their traditionally offline, department store brands and building out the first direct-to-consumer channels for customer acquisition and engagement.
Over the years, Lisa and her company have been recognized for a variety of achievements including Forbes 30 under 30 - Venture Capital, 2017, 2018 Women Changing the Food Industry’ by Well + Good, Time's Best Invention of the Year, 2018, CircleUp Most Innovative Consumer and Retail Brand of 2017.
“Having a baby is a life-altering event bringing plenty of joy, but also plenty of stress; new parents fret over everything from which kind of stroller to buy to which kind of food to select. Little Spoon can help with the latter, offering a variety of fresh, organic baby food delivered straight to families’ doorsteps.”
“As an investor privy to rising trends within the technology and entrepreneurship space, Barnett became interested in the growing parenting tech sector. “There has definitely been an eruption in the space,” she said. “There’s going to be the next big brand in the parenting sector…that is what Little Spoon is working toward becoming.”
“After realizing there just wasn’t a lot out there, Lisa Barnett founded Little Spoon, a meal subscription service delivering healthy, organic pureed baby food. For parents who want to feed their baby nourishing food, it’s a lifesaver: Not many new moms and dads have the time or energy to blend up sweet potatoes and avocados at every meal.”
"The word entrepreneur to me is synonymous with ‘hustler.’ As an entrepreneur, you cannot be afraid to put yourself and your ideas out there and figure out how to give them life. An entrepreneur accepts that you’re going to have to try 1,001 ways before something starts to work…"
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Mornings with Maria on Fox Business, featuring Lisa Barnett, co-founder of Little Spoon -
Lisa Barnett, Keynote Talk at Slush: Why The Underdog Wins
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Lisa Barnett, Keynote: Why the Future of Healthcare is Food
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Little Spoon, NoMoreOldBabyFood Campaign for Fresh -
Little Spoon, reinventing nutrition and healthy development for children
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Little Spoon's parenting platform, Is This NormalIntroducing Is This Normal by Little Spoon. Is This Normal here to answer all your parenting questions - the scary, sometimes embarrassing, I-can’t-believe-I’m-asking kind of questions. That means a new, always-on advice column featuring responses from nationally renowned experts along with unfiltered, insightful and often hilarious interviews with badass parents (think everyone from our Little Spoon community to Bobbi Brown and Arianna Huffington). Submit your questions. Get your answers. Read the raw truths of other parents out there: www.isthisnormal.co | ig: @hiisthisnormal
